Absolut celebrates African creativity and is a torchbearer for Africa’s creative visionaries.
Africa is in the midst of a Creative Revolution, where African artists, musicians, and fashion designers are changing the way the world perceives Africa.
One Source LIVE is a celebration of authentic African Creativity - a festival that will host some of the continent’s most groundbreaking creative talent, in music, fashion and art.
One Source is more than a campaign line. It is a revolutionary slogan. One Source Live is more than an event. It’s a movement that promotes a proud and authentic African identity by reminding people that we call from One Source.
One Source LIVE takes place on 24 March 2018.