I’ve come to realise that not many people know how to make a great radio demo. That is why I went down to have a chat with Nhlakanipho ‘C Funk’ Ndlovu and Sanele ‘Nover’ Khonjelwayo – YFMs senior technical producers who are responsible for the sound of the station, better known as the station imaging, to ask them about what goes in to putting together a solid radio demo.
Here are a few things they think you need to take into consideration when creating your radio demo.
Stick To Four Radio Links
It’s not about how long you can continuously speak for without pausing; it’s about what you say and how well you say it. So don’t try to tell a full story after every song. Keep your links shorter than 1 minute and have a maximum of 3 songs after each link.
No Heavy Topics
Most people feel like they have to share their personal opinions on topics close to their heart, but they forget that it’s only a demo. All the station manager wants to hear is how well you handle yourself in front of the microphone, how you transition between talk-time and the music you play and whether you are clear and comprehensible when linking.
Energy & Projection
Radio is not like TV where your audience can see you. Your listeners have to be able to feed off your energy from listening to the tone of your voice and what you have to say. Learning how to project your voice without having to shout and smiling when you talk enhances the way you sound on-air.
Place yourself within the show
This means that you constantly have to give us specific information like, what time it is what station we’re tuned in to, who are we currently listening to as well as back/forward announcing the songs on your playlist by sharing interesting info about the songs and artists.
But before you even start planning your show or doing any of the above mentioned, the best thing you can do for yourself is investing in recording your demo in a professional studio with an experienced engineer. This might sound like a bit much for something as simple as a demo, but having a broadcast ready demo will really improve your chances of landing your own radio slot.
Once you’ve organized a good studio and recorded a solid demo taking everything I have said into consideration. Send your demo to the station manager and hear what they have to say.
Thabang says: Which studios do you know that helps you to make a demo around Soweto
Simcelile Gqaza says: Hello! I want to know what should I do to persue my career in radio but I am strended@ Mpumalanga, Secunda
Odion says: This article was Very Helpful. I have an interview with the Yfm Academy next week, and some parts of this article have enlightened my expectations of the Interview.
MoMosotho says: Solid advice. Thank you for the article. Will definitely use the tips in my next attempt.
Lehlohonolo says: I would like to do radio though I am from Lesotho but staying in Soweto full time. I just need help on how to go about it as am not moneyed for school but I hope you will enlighten me. thank you in advance